IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion.
In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time.
Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies.
The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
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瑞恩·布罗萨德 斯科特·凯恩 Kristina Capati Petey Gibson 本杰明·戈阿斯 Micah Kelpin 达米安·梅维斯 丹妮亚·拉米雷兹 Adeola Role 杰森·特朗布莱 Taylor Lam Wright
米格尔·安赫尔·穆尼奥斯 奥利维亚·莫丽娜 南乔·诺沃 冬妮·阿科斯塔 Yailene Sierra Juan Manuel Cifuentes 胡里安·毕亚格兰 Carla Antonelli 恩里克·维纶 Mireia Ros 卡拉·涅托